Why does your business need an Explainer video?

With the evolution of digital world, making efforts to keep up with the new trends of enhancing business is inevitable. Living in an increasingly digitized life, we now spend more time online everyday than we do sleeping. Millions have found their life to be revolutionized; with some claiming digital media having improved their ability to learn, communicate, and develop professionally. Collaboration and networking with colleagues and maintaining social relationships has become much easier.

Globalization has integrated the world, offering new opportunities for even the most remotely located workers, to work across boundaries. Each & every business is striving to have their space in the world-wide web to grab the audience of their interest. Thus, the demand for internet marketing content is already at rise. It is important to seize the opportunity that the digital media offers us and use them to our advantage.

One of the increasingly popular and useful marketing tools that has been gaining attention over the past few years is animated explainer videos.

Research by Microsoft Corp claims that generally people lose concentration after eight seconds. That’s even worse than the attention span for notorious goldfish, which is nine seconds. (Time, 2018) This highlights the importance of trying to keep the customers interested, in this realm of a digitized competitive environment where engagement is the currency.

Aberdeen’s latest report claims that marketers using video see 49% faster growth in revenue.

Video allows people to gain more information in lesser time, resulting in higher reach, deeper engagement and effectiveness, and ROI. Furthermore, animated videos increase web traffic, helps to liven up business pitch, grabs the attraction of their audience, and are easily shareable.

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